Product Description:
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McDonald'sfounderRaymond A.Kroc passed away on Jan.14th, 1984, but the McDonald legend he created has been lasting for today. In the same year, the company exceeded $ 10 billion sales mark, selling its 50 billion hamburgers. There are 46 million customers in McDonald every day. As one of the most valuable brands, its brand value adds up to 25.29 billion dollars, all of which owe to Kroc.This book explains to readers the myth behind the McDonald's business intelligence with Kroc’s legendary experience.
NO.:W2011071609
